Rotana Hotels Essay Example | Topics and Well Written Essays - 750 words

Rotana Hotels - Essay Example By understanding the direction the business is to take long-term, it can make decisions that always lead to goal attainment. Rotana’s stated goals of increasing the number of Hotels to 100 within a specific time period shows that the business understands how to develop strategy properly. The goals as they are written give Rotana focus and give the chain a sense of purpose about what direction to take moving forward. By setting two to three years as the basis of expansion, it gives the organization a very clear time-frame regarding what efforts need to be undertaken to get there. In some ways, this can be considered part of the vision as it gives everyone in the organization a sense of direction and know where the business is trying to head. As to whether they meet the criteria of well-written goals, the answer would have to be no. Well-written goals have specific accomplishments listed about the long-term strategy. They should include objectives on how the business intends to succeed all the way through the entire management process from planning, to organizing, to leading and controlling. This is just a broad goal without specific strategies listed. â€Å"To be the Leading Hospitality Management Company within the Middle East and Africa operating a comprehensive range of products and brands that aim to meet all the requirements of our guests† (Rotana, 2011, p.1). organization is actually in business and what is it trying to achieve as well as where it wants to go in the long-term. It tells that it is a customer-focused business that devotes most of its efforts into marketing and guest services. Like most visions should, it should motivate Rotana workers to achieve the goals of providing these guest services and inspire innovators in the company to develop new product variety. Rotana’s values are founded on its LIFE principles, which are long-term, innovation, friendly and ethical.